Aug 20, 2012
304 p., 6 1/8 x 9 1/4
5 b/w illus.
Paper: $35.00 tx
- Related Categories
- Political Science
- Series Information
- The Institution for Social and Policy Studies
Transforming the Electorate through Get-Out-the-Vote Campaigns
- Lisa García Bedolla and Melissa R. Michelson
Winner of the 2013 Best Book Award -- Race, Ethnicity, and Politics Section of the American Political Science Association.
Winner of the 2013 Ralph Bunche Award given by the American Political Science Association.
Which get-out-the-vote efforts actually succeed in ethnoracial communities—and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don’t.
Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa García Bedolla and Melissa R. Michelson present a new theoretical frame—the Social Cognition Model of voting, based on an individual’s sense of civic identity—for understanding get-out-the-vote effectiveness. Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.
Lisa Garcia Bedolla is Professor, Social and Cultural Studies, Graduate School of Education, University of California, Berkeley. Melissa R. Michelson is professor of political science at Menlo College, Atherton, California.