Green to GoldHow Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
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Daniel C. Esty and Andrew S. Winston
"What executives must know to manage the environmental challenges facing society and business."—Number 1 on CEO-READ's best-selling business books (November 2006) Selected one of the best business books of 2006 by Soundview Executive Book Summaries Selected as a 2007 "Outstanding" book by AAUP University Press Books for Public and Secondary School Libraries Winner of the Bronze ForeWord Magazine Book of the Year Award in Business & Economy Finalist for the 2007 Terry Book Award given by the Academy of Management Winner of the Bronze IPPY Award in the Environment/Ecology/Nature Category Received rating of "Outstanding" from 2007 University Press Books Committee of the Association of American University Presses (AAUP) Winner in the Business: Management & Leadership category of the National Best Books 2007 Award. Selected as a top 25 business book: What coporate America is reading, by (800) CEO-READ
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The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it
This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.
Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.
Daniel C. Esty is Hillhouse Professor of Environmental Law and Policy at Yale University with appointments in the Environmental and Law Schools. He is also a former top official with the U.S. Environmental Protection Agency and has advised companies across the world on corporate environmental strategy. He lives in New Haven, CT. Andrew S. Winston is director of the Corporate Environmental Strategy Project at Yale’s Environment School. He has advised companies on corporate strategy while at Boston Consulting Group and has held management positions in strategy and marketing at such leading media companies as Time Warner and Viacom. He lives in New York City.
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