Design, Form, and Chaos

“Paul Rand’s Design, Form, and Chaos is a classic. Not because he was a classic Modern graphic designer but because he could articulate in brief yet dynamic prose the idea that new and old—classic and modern—lived together in the same work.”—Steven Heller, author of Paul Rand

“Paul Rand was an advocate for simplicity, an evangelist for modernity, a theorist, a formalist, and perhaps most delightfully for the rest of us, a poet. A classic text that deserves to be read, and re-read, for years and years to come.”—Jessica Helfand, Yale University

“As a practitioner myself for sixty years in the graphic design profession, I can honestly say that I have never observed anyone who so successfully designed as Paul Rand, over and over again.”—Ivan Chermayeff

“Open this book and enter the confident, curmudgeonly mind of a legendary graphic designer. Rand lays bare his thought process with unsparing wit and precision.”—Ellen Lupton, Cooper Hewitt, Smithsonian Design Museum