From Lascaux to Brooklyn

“Paul Rand was driven by a compulsion to play. He called it the Play Principle. It meant investing his work with wit and humor—and intuition. From Lascaux to Brooklyn, his last book, reveals in the title alone a sense of the absurd that made his otherwise logical work come alive.”—Steven Heller, author of Paul Rand

“Paul Rand observes the world from a perspective at once microscopic and vast, reminding us that to be modern means to look backward as well as forward, inside as well as out. As astonishing today as when it was first published, this book reminds us that design has the capacity to engage, enlighten—and endure.”—Jessica Helfand, Yale University

“As a practitioner myself for sixty years in the graphic design profession, I can honestly say that I have never observed anyone who so successfully designed as Paul Rand, over and over again.”—Ivan Chermayeff

“Paul Rand profoundly shaped the modern design professions with his teaching, writing, and practice. This classic book places graphic design within a grand continuum of human expression.”—Ellen Lupton, Cooper Hewitt, Smithsonian Design Museum